Leading Indian manufacturers of premium shoe care products – Maxwax Multiproducts LLP and CP Industries – continues to strengthen its successful partnership with Samson Trading Company (STC), as their official distributor in Sri Lanka.
Since the commencement of the collaboration during the latter half of 2023/24, STC has played a vital role in expanding the footprint of the Maxwax and Helios brands respectively, leveraging its strong distribution network and deep market knowledge, positioning both brands as formidable rivals to the industry leader as well as a handful of domestic players.
While the Maxwax brand is positioned as a mass-market offering appealing to the value-conscious consumer, the Helios brand caters to the premium segment, offering a high-end proposition. The partnership has ensured consistent availability of high-quality shoe care solutions – ranging from paste polishes, liquids, shiners etc. catering to a diverse range of footwear worn by a multitude of consumers.
Looking ahead, STC remains focused on deepening the collaboration between both organizations in expanding the product reach and introducing new innovations tailored to local market needs.