Since the commencement of the collaboration during the latter half of 2023/24, STC has played a vital role in expanding the footprint of the Maxwax and Helios brands respectively, leveraging its strong distribution network and deep market knowledge, positioning both brands as formidable rivals to the industry leader as well as a handful of domestic players.

While the Maxwax brand is positioned as a mass-market offering appealing to the value-conscious consumer, the Helios brand caters to the premium segment, offering a high-end proposition. The partnership has ensured consistent availability of high-quality shoe care solutions – ranging from paste polishes, liquids, shiners etc. catering to a diverse range of footwear worn by a multitude of consumers.

Looking ahead, STC remains focused on deepening the collaboration between both organizations in expanding the product reach and introducing new innovations tailored to local market needs.

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Founded in 1962, the COIM group specializes in polycondensation products (esters), polyadditions (polyurethanes) and several other chemical specialty products. The high quality and variety of its products make COIM one of the main leaders in the field. Coim produces Polyester Polyols, Polyurethane systems for Shoe Sole, Rigid Foam and Insulation systems, Hot Cast Elastomers and Flexible Packaging Adhesive and Thermo Plastic Polyurethane in Singapore.

COIM operates through a network of production sites, commercial companies and agencies dislocated all over the world. The company’s unique structure guarantees quality and service and is coupled with the flexibility and efficiency of a multinational organization.

The collaboration between COIM AP and STC, stemming back to 2018, has enabled COIM’s high-performance chemicals to be widely accessible across the Sri Lankan market. STC plays a key role in delivering tailored solutions to local manufacturers, ensuring product availability and technical support aligned with international standards.

The partnership remains a cornerstone in supporting Sri Lanka’s growing footwear manufacturing base with world-class chemical solutions.

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